Designing for user choice & Platform growth
Product design & strategy
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Responsive Web
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1 Month
What is Wall of Portfolios
Wall of Portfolios is a platform designed for designers to find inspiration, build portfolios, and write case studies. With portfolios featured from designers across the globe, the platform serves as a space to celebrate exceptional design work.
My role
Founder, Designer & Developer.
The Problem We're Solving
A designer’s career depends on a strong portfolio, but building one is hard—not due to lack of skill, but due to lack of inspiration, guidance, and feedback. Many struggle with storytelling, structure, and knowing what makes a portfolio stand out.
Recognising this gap—through conversations with other designers and my own journey as a designer—I built Wall of Portfolios
Impact Wall of Portfolios created…
~20k+
Avg Monthly visitors
With 0 paid traffic
100%
Organic traffic
500+
Designers profiles around the world
Daily visitors from 25+ countries
What designers are saying about us!
AVP of Design at Swiggy
Founder at Designwings
Product Designer
UX Designer
Major challenges in product growth
As the platform grew, we added more portfolios and case studies. However, feedback from designers during meetups and on social media highlighted the need for better exploration tools. Specifically:
Difficulty in Discovering & Exploring Portfolios
Difficulty in Finding Designers “Open to Work”
Challenges in Navigating & Exploring Case Studies
Limited Visibility for Design Teams on Wall of Portfolios
Solving for discoverability
To enhance discoverability, I introduced filters and search functionality. Now, designers can:
. Filter by Designation, Years of Experience, and Country
. Search by Designer Name, Company, or Role
These additions empower users to easily find relevant portfolios, improving the overall exploration experience.
Homepage touch points
Search & Filters
Catering to Designer Recruiters with "Open to Work" Option
As Wall of Portfolios continues to grow, a new user set has emerged—designer recruiters looking to hire designers. To support this, I introduced the option "Show Only Designers Open to Work."
This feature allows recruiters to filter and view designers who are actively looking for new opportunities, streamlining the hiring process and making it easier to connect with potential candidates.
Solving navigational issues in exploring case studies
Through conversations with designers, I discovered that designers want to explore case studies similar to the work they’ve done. To address this, after some brainstorming, I introduced industry-wise categories for case studies.
This categorization helps designers quickly navigate and discover work aligned with their expertise and interests.
Industrywise categorization
Generated 3D icons with Chat GPT 4o
Giving Flexibility to Search by Name, Company & Role
To provide more flexibility in the search experience, I enabled the ability for users to search portfolios by:
Designer Name, Company, Role
This allows users to quickly find specific portfolios based on their needs, whether they're looking for a particular designer, company, or role, enhancing the overall user experience.
Flexible search
Users can now search by company name, designation & companies
Impact
4min Interval
For every 4th minute, a new search query is made. Indicating Active and frequent user engagement
15min Interval
For every 15th minute, a new filter set is applied. Indicating Enhanced customisation of the search experience
2x Global traffic
Submission & traffic primarily from the US, Canada, UK, and UAE, have doubled since the release
This growth demonstrates how the new search and filter functionalities have enhanced discoverability and user engagement.
Wall of Love & Appreciation
If you want to check out the journey of building the Wall of Portfolios, check it out here.