Fanflow - Designing a space for fan engagement, emotions and frustrations
User research, Product & Visual design
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Mobile app
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3 Month
My role
User research, Product & visual design
Team
1 Founder, 2 Engineers
Time line
Mar 2023 - Apr 2023
What’s Fanflow
Fanflow is a skill-based fantasy stock trading platform where users can invest in players they believe will perform well—based on real-time performance and historical statistics. It combines the thrill of fantasy sports with the strategy of stock trading, making fan engagement more interactive and rewarding.
Growth opportunities
India loves cricket — and fan emotions peak during high-intensity moments like wickets or momentum shifts.
1. Fans react in real-time — checking scores, sharing memes, and trolling friends.
2. Fanflow brings that energy into the app through live banter.
3. These peak moments also create perfect opportunities to cross-sell player stocks.
*Peak moments like consecutive wickets, boundaries or shifts in game momentum
Who are we designing for
🏏
Cricket Fans & Sports Enthusiasts
Deeply invested in player stats, match outcomes, and team rivalries
📱
Young Adults (Ages 15 – 30)
Mobile-first, tech-savvy users seeking interactive and rewarding experiences already familiar with dream 11, my circle 11
😂
Meme & Banter Culture Participants
Love expressing emotions through memes, reactions, and match-time banter
Key insights from observing users
📲
Shares and saves match-day memes with friends for fun banter
😂
Engages in common trolls around players, teams, and key match moments
🎙
Joins post-match discussions via YouTube streams (ABcricinfo, Ashwin, Pdogg Speaks, MI TV) and Telegram fan groups
🏆
Plays fantasy leagues across multiple apps like Dream11, My11Circle, and more — often with different teams on each platform
Observed users through fan pages
Platforms users use
Drawing inspiration
Explored apps like Hotstar, Youtube live, common meme templates
Final designs after multiple iterations
Scroll to see complete flow >>>
Home screen where all the live ongoing matches and popular players stocks are displayed
Users can engage in fun banter with AI-generated stickers acc to match situation
Cross selling stocks of players during peak moments
Stocks buying flow
More visulas
Post-Launch Success Metrics
Post-launch, success will be measured by how actively users engage with the banter feature during live matches, the frequency of interactions during peak moments, and the uplift in player stock transactions triggered by in-banter prompts. These insights will help us enhance fan retention, deepen emotional engagement, and drive more contextual monetization.